CRM provides a single source of customer information to help you better manage your marketing efforts and make sound decisions based on the needs of your customers and prospects. With a CRM Marketing solution, you can target the right customer at the right time, eliminate guesswork and put your company's marketing resources to their best use. You can schedule and track marketing activities within a campaign - and view every detail of each campaign.
Ask yourself the following questions:
- Are there issues with branding/consistent messaging occurring because everyone has their own style of writing company letters, with their own letterhead and signature files?
- Are mailings done through the accounting database and most of that costly marketing material is being sent to, and thrown away by, purchasing agents and accounts receivable people?
- Does marketing have issues with accurately measuring ROI on their programs?
- Does it take several days or even weeks for trade show leads to get into the system?
- Are there concerns that those costly leads are adequately followed up and marketed?
- Are visitors on the company web site quickly responded to or followed up on?
In order to build lasting - and more profitable - customer relationships, you need to identify, execute and replicate effective marketing initiatives across all your sales channels. An automated CRM system provides the tools for marketing teams to:
- Develop, target and implement campaigns.
- Manage and analyze marketing budgets.
- Maintain lists and track responses.
- Track collateral distribution.
- Analyze campaign results.
- Contact Management
- Sales Efficiencies
- Marketing Efforts (this page)
- Customer Support
- Accounting Integration
If you prefer to download a single document that consolidates all this information, it's at the top of this page.
Please give us a call at 866-400-0922 or email inquiry@wacconsultinggroup.com and we will follow up with you within 1 business day.
